SJFashions at UEL Fashion Week 2014

UEL Collection GFW14

It was one of the most exciting weeks for fashion and design graduates across the UK  as they got ready for GFW 2014.

sjfashions could only imagine what it must of been like for soon-to-be graduates anticipating that everyone in the fashion industry would be attending to watch and critique their collections at the Truman Brewery in East London. Trying to finish collections, booking models and not-to-mention getting hair and makeup ready for the most prestigious week of their lives as their designs were to be acknowledge after three years of hard work.

It was a real eye opener as it was the first time attending an event such as graduate fashion week.  There was an abundance of universities; 43 to be precise with a lot of undiscovered talent who are artistically creative in their own right. However, as there was loads to choose from sjfashions narrowed it down and viewed two graduate shows; one being University of East London on 31st May.

20 graduates had showcased their designs from UEL but two that caught sjfashions eye were Hollie Tarrier and Chloe Taylor see in the last 10 minutes from the footage. Hollie’s designs consisted of floral prints and embellishments crafted on simple nude/beige knitted crop-tops and calf-length skirts also in gold metallic. In addition, her collection had off-white straight-leg pants and a thick polo-neck jumper accompanied by a oversize coat. Furthermore, Chloe’s collection consisted of breath-taking floaty-sheer evening gowns which were tastefully sexy as the material was see-through. Her collection showed a sense of purity which seemed as though the collection had somewhat of a wedding vibe.

The show was a fabulous experience with upbeat urban music which the graduates chose for each collection. sjfashions has always felt that fashion and music compliment each other and this show was proof.