sjfashions introduces the ethnic-chic designer Arefa Motala founder of ‘Arefa’ designs who’s inspiration comes from the Middle East and India. Arefa graduated with a degree in fashion design at Manchester University in 2002 and has flourished her expertise through various fashion retail management positions and was able to broaden her knowledge within the luxury world of fashion.
In 2013 Arefa showcased her collection during London Fashion Week and since then has been the talk amongst her fashion peers. Arefa’s collection consists of floaty sheer dresses with a touch of modesty due to her signature head wraps; whilst mixing embroidery patterns, pearls and diamanté for an intricate finish. Arefa’s colour palette takes its inspiration from rich, opulent spice tones and deep midnight skies of the east with some more demure and natural hues.
Furthermore, Arefa has collaborated with director Glen Mackay for a short documentary to be released spring 2014. The video depicts dark skinned beauty and fashion that features Arefa’s stunning designs modelled on the catwalk including behind the scenes footage.
Arefa is based in the UK and worldwide.
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